Habitee
Client
BBVA
year
2022
Services
UX/UI Design
timeline
1 week
Habitee
Challenge
Building an energy saving App by objectives, medals and logos, in order to create a habit in energy consumption. The product works by recommending different habits such as unplugging different habits such as unplugging appliances that are not in use or regulating the or regulating the temperature of the heating, suggested as a game and that you will have to update daily to get points.
Goal
Everything around us works thanks to energy: industries, services, public transport, appliances, heating, lighting in our homes and workplaces, and so on. Energy is indispensable and guarantees our progress and social welfare; but its indiscriminate use has undesirable economic and environmental economic and environmental consequences that affect us all, for this reason it is necessary an efficient and responsible consumption. But finding habits that will allow us to save energy at home is not always easy. For this, it is necessary to accustom ourselves and our children to perform certain tasks on a daily basis, which may be difficult at first. The habits created allow space to be freed up in the brain, which means that it works more effectively. To the key is perseverance.
Solution
The strategy followed to achieve the product's objective in an agile manner is based on the Hook Model theory created by Nir Eyal and Ryan Hoover, which fosters a loyal relationship between the consumer and the product or service. - The application shows the monthly progress of each of the "challenges" proposed. the proposed "challenges". - Also, the savings associated with such progress. - It saves your progress and offers you monthly statistics and data and data about your consumption and your new habits. - It offers information about the price of energy in specific time slots, adjusting price information in certain time slots, adjusting them to your usual consumption habits. consumption habits.
